Finding the Pulse
This is how you close the gap between who you are, and what the world sees.
Institutions are built by people with energy, imagination, and focus. But often the public communication --- the website, the publications, the outreach --- falls out of sync. It no longer shows the real work or spirit of the organization.
I help organizations realign.
I can set up AI-powered editorial cycles that monitor communication in real time. These systems use language models to detect emerging patterns, surface opportunities, identify weak spots, and support decision-making. Teams can move early, while momentum is building, instead of reacting late. The result is a public voice that stays connected to the actual work, not a frozen version of it.
Tap into your pulse
Finding the pulse of an institution means looking at what is already strong, and building communication systems around it:
- Identity – What feels most alive in your programming, your people, your daily conversations?
- Signals – What are the first things you check every morning? How does it impact your day?
- Tone – What does your communication actually sound like to someone encountering it for the first time?
- Rhythm – How often do you want to show up publicly? What kinds of moments feel natural?
- Editorial Flows – Who needs to be involved in shaping, reviewing, and moving ideas into the world?
You don’t need to redesign everything. The goal is to build a system that listens, responds, and keeps your public communication honest, flexible, and alive.