Grown-ups like numbers. When you tell them about a new friend, they never ask questions about what really matters. They never ask: “What does his voice sound like?” “What games does he like best?” “Does he collect butterflies?” They ask: “How old is he?” “How many brothers does he have?” “How much does he weigh?” “How much money does he have?” Only then do they think they know him. If you tell grown-ups, “I saw a beautiful red brick house, with geraniums at the windows and doves at the roof…,” they won’t be able to imagine such a house. You have to tell them, “I saw a house worth a thousand francs.” Then they exclaim, “What a pretty house!”
Lifelong Reader – From Clarice Lispector to W.G. Sebald, books are my oldest collaborators.
Product Engineer – I’ve led teams and shipped complex systems. I care about empathy, maintainability, and outcomes.
Geraniums at the windows – I surface hidden links and narrative gaps, and keep Tim Boelaars awake at night with inconsistent icons.
Haarlem is Home – Born in Springfield, educated in Montreal, and now living in Holland – 13 years and counting.
About Jason
Founded in Amsterdam by Jason Yergeau in 2017, Story by Numbers helps helps creative teams, cultural organizations, and knowledge-driven projects surface their work and communicate it clearly.
Jason brings twenty years of hands-on software engineering experience and combines it with a deep commitment to the unique context of each project. His approach builds digital systems that reflect the identity and momentum of the work, rather than imposing outside templates.
He believes stories need structure to move outward without losing their depth, and that strong identities need space to unfold without being flattened. His focus is on surfacing the right knowledge at the right time, creating clear pathways between internal work and public communication.
Cross-functional by design, Jason's work integrates technical expertise with thoughtful user-centric principles. Each project he undertakes is guided by a sense of personal ownership, from initial exploration to final delivery.
Jason's goal is simple: create digital products that resonate clearly and deeply, turning institutional knowledge into accessible, actionable insight.