Introduction
How Story by Numbers structures knowledge, breaks silos, and builds expressive communication systems.
Story by Numbers works with creative teams, knowledge institutions, and independent artists to express identity through data.
I work directly with people to inventory internal assets --- catalogs, archives, drafts, recordings, calendars, event footage, media libraries --- alongside external sources such as blogs, news outlets, and partner feeds.
The goal is to build systems that surface opportunities, support collaboration, and make it easier to move ideas into public space while they are still alive. I do not impose rigid, unrealistic workflows or change how people create.
My work sits somewhere between social media automation and knowledge system design. But it is not aimed at short-term influencers or agencies running content mills. It is for teams and institutions focused on creative production --- museums, newspapers, music labels, studios, publishers, cultural organizations --- who want their public communication to reflect what they consume and produce.
Open data is unreadable.
Curated data has bottlenecks.
The real opportunity lies in between. That's why I founded Story by Numbers.
A few examples
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🏛️ Museum ecosystems
Connect exhibitions, education programs, and collections to create a steady flow of public communication without bottlenecks. -
🎵 Music and media startups
Link artist updates, releases, fan moments, and media assets into a lightweight, responsive publishing system. -
📚 Independent research and cultural organizations
Surface emerging themes from ongoing work and give teams simple ways to publish insights before they are formalized.
Signal, action, production
Strong systems connect internal work, external signals, and public communication into a living structure. They make collaboration easier, create real feedback loops, and give contributors clear pathways to move work outward without bottlenecks.
I design content frameworks that integrate creative teams, external sources, and AI systems into environments that listen, adapt, and stay close to the real work as it happens. The goal is to keep creative momentum alive and visible, without flattening what makes it meaningful.